Many times, the most successful salesperson in the organization cannot articulate how or why they are so successful, they just are - year after year. Unfortunately, given today's competitive environment and razor thin margins, the sales organization is not able to scale with the same philosophy.
"Sales Operations are a set of business activities and processes that help a sales organization run effectively, efficiently and in support of business strategies and objectives." Wikipedia
The challenge for any sales organization trying to scale to that next level is often a juggling act between improving the skills, tools and efficiency for today's sales while preparing and transitioning the organization for tomorrow's challenges. In our experience, this juggling act is most often neglected in small to medium-sized sales organizations.
We can help if you have no dedicated Sales Operations resource or if your SalesOps resource is a bit more "admin-oriented" rather than sales-oriented.